“Games: The Shop” opens for business

Under the brand name “Games: The Shop”, Game Shop Retail Pvt. Ltd. has opened its first specialist video game store. Even as a division of E-Xpress, one of India’s leading game distributors, it houses games from all distributors, and across all platforms. It’s located at R-City Mall, Ghatkopar, Mumbai.

E-Xpress’ PC games catalogue, a.k.a the E-Play catalogue, is well known as having a varied range of games, and at staggeringly low prices. You can find most of these games at Games: The Shop, occasionally with special discounts on these and other games, along with special offers on the newest game releases. The store takes pre-orders, and also has kiosks where gamers can try their games and consoles before buying.

Commenting on the launch, Mr. Anand Khemani, Chief Executive (“GAMES THE SHOP”), said “The launch of “GAMES THE SHOP” is a step forward to delight our customers with international standards of service, product range quality and shopping experience. Unparalleled in India it will be the Gaming destination store for Families, Gamers & everyone”.

They don’t look to be stopping at one, though. Over the next 12 months, Games: The Shop plans on having its presence felt by opening around 15 stores in cities nationwide and looks set to spread the gaming bug among a wider audience across the nation.