Bulletstorm getting huge Marketing support from EA

Their target is to catch Gears 1 sales of 6 million, and David De Martini head of EA partners believes they might just do that because the game is multiplatform.

“It’s [Bulletstorm] multiplatform and there are more consoles out there at this point, but look what we’re competing against: Gears 1 is six million units. That is crazy. We will see.”

“I’m not entirely sure about the initial sales. They’re going to be strong because EA is dedicated to the title and they will market the f*** out of this title. They’re going to be strong.

“But we’re one of these few games that has a very long shelf life because the reaction we’ve seen, that once someone gets in contact with Bulletstorm comes out converted, that is an equivalent of the world of mouth that will happen. Once people start playing Bulletstorm, they’ll go to their friend, ‘Dude, you won’t believe what happened in Bulletstorm.’

“Again, it’s not me being coy. I’m not famous enough to be modest yet.”

Studio founder Adrian Chemilarz of People Can Fly echoed the sentiment,

“We are pretty ballsy,” outspoken studio founder Adrian Chmielarz told Eurogamer in a Bulletstorm interview published today. “We definitely want a couple of million units sold.

“The first magic number is a million units. Surprisingly, not a lot of games are able to reach that. I’m hoping it’s going to be huge, but I don’t want to jinx it.”

They seem pretty confident and seeing the screenshots below, we agree that it will sell a lot.