EA – “the Wii will explode at $99″

EA chief John Riccitello had more to say, this time about the Wii. He believes the Wii will sell like crazy if Nintendo drops the price to 99$. We all know the Wii has been less impressive this year but its still outselling everything else as we speak.

He had this to say,

“I would say they did exceptionally well in ’07 and ’08, started tapering in ’09 and ’10, and… I think if they were to price down to $99, they would explode,” he told IndustryGamers.

“I think they’ve now got competition, in the form of gesture-based gaming from Sony and Microsoft. If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life.”

“I think it’s a frustration for all third-party publishers, when a platform holder does less to promote third-party content. A great third-party company is Apple, a company that’s all third-party content.

“There’s often tension in a company between first- and third-party content. Nintendo’s unique in the world. They’re a great company because of the blend of first- and third-party content. First-party hardware, first-party content is what makes them great, but it’s actually pretty tough. I can come up with a dozen titles in the last decade, but it’s really tough to come up with a dozen great titles that have been platform defining for them that weren’t their own.

“I don’t care whether it’s Mario or Twilight Princess or GoldenEye; it was their own content. I’m going back to N64, and I can go back to SNES if you want, but they’ve never really been a heavy third-party supporting system. It’s not lack of trying; they start the morning thinking what’s best for their own intellectual property.”

The EA ceo has been saying many things lately and we just agree with him on this one.