Kevin Butler reemerges in the newly launched “Long Love Play” Ad campaign

The much beloved poster boy of Sony returns in a brand new marketing campaign launched by Sony, following the PS3′s price cut at GamesCom.

The US PS Blog states that Long Live Play is “designed to celebrate gamers from all walks of life and recognize you for making us who we are today”, and is an invitation for gamers to join the PlayStation Nation. The PS3 is facing its best fall lineup since its launch this year and Sony wants to spread the word. But let’s be honest, its those ads that we really care about and needless to day, they more than deliver. Check it out below: