Shah Rukh Khan launches R.A One for PS3, and PS2 in India

Bollywood megastar Shah Rukh Khan becomes the vocal point of PlayStation exclusive, RA.One – developed by Trine Studios in collaboration with Red Chilies Entertainment – which is now available on the PlayStation 3 and PS2.

The game was recently showed off to the press during a launch event, where the protagonist was present. Following the game’s launch, it has become a benchmark for publisher Sony who released the following records achieved by RA.One:

• First full cycle BluRay PS3 game developed with an Indian developer & published by SCEE
• First ever console game to be dubbed by a leading  Bollywood actor
• First Bollywood title to appear as a full cycle PlayStation game (on any of the PlayStation formats)
• First ever SCEE published PlayStation game in India to have international sneak previews

Atindriya Bose, PlayStation’s Country Manager said on the launch of RA.One:

We have always believed in using localized content and Indian developers to expand and capitalize on the nascent Indian gaming industry. The partnership with Red Chillies for ‘RA.One – The Game’ has been extremely rewarding with a true matching of a pioneering vision. A strong personality, like Shah Rukh Khan allocating so much of time and effort behind this venture – we are very confident of the overwhelming success of this game. We believe that combination of the movie RA.One and ‘RA.One – The Game’ will help enhance the appeal of PlayStation amongst a wider audience.

Shah Rukh Khan said:

I was extremely happy with the interactions with SCEE team in developing the game. They understood the vision I had for ‘RA.One – The Game’ and were gracious in allowing me to write the storyline. Like true experts, they adapted the story and came back with strong gaming ideas around it. This provided the framework for developing the PlayStation game within a very tight timeline, integrating with the release of the movie ‘RA.One’. This game marks the true collaboration of two pioneering teams behind the movie and the game.

Sangam Gupta, CEO, Trine Entertainment ltd – PlayStation, meanwhile, had this to say:

We are very excited about the Sony PlayStation – RA.One game association and take pride in the fact that ‘RA.One – The Game’ will be a landmark in the Indian gaming market. We commend Sony Computer Entertainment and Red Chillies Entertainment for their support and enthusiasm, and are excited with the way the game has evolved.

Finally, Tanaaz Bhatia MD of Bottomline Media stated:

We saw this as a great opportunity to bring together two entertainment mediums to create a first of its kind, never been done before tie up. Sony PlayStations association with Bollywood film ‘RA.One’, which lends itself to the gaming platform, is a new innovation in the field of marketing for the world of Hindi cinema and we are very excited to be part of this venture.

In addition to RA.One being available on the PlayStation Network, the title is available at retail for Rs. 499 on the PlayStation 2, while the PlayStation 3 version is available for Rs. 999. An RA.One PS2 bundle has also been released for Rs. 5,990, which includes an autograph, as well as a personal message from Shah Rukh Khan. Watch some pictures from the event.