These Xperia play ads from Sony Ericsson are actually good

We all know how Sony ads are like, but they seem to have upped their game. Xperia Play the new gaming/phone from Sony Ericsson is getting an impressive marketing push. Personally for me, the Xperia Arc seems more exciting but gamepad controls make playing games on phones so easy. It has to be good.

Check out these ads below.

Car ad:

httpv://www.youtube.com/watch?v=ICiocnvgv4A

Aliens ad:

httpv://www.youtube.com/watch?v=YZ4DtICueGU

The car ad is pretty cool, what do guys think?