THQ teams up with Random House Publishing Group to bring us new IPs

THQ has announced that it has joined hands with The Random House Publishing Group to co-develop new and original IPs across multiple platforms. The collaboration will “first appear as a collection of games and books” as they develop into a “rich IP universe that will allow for ongoing shelf life through other media.”Lenny Brown, core games creative and business development director, commented on the matter:

“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,”

“Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” added Keith Clayton, Creative development director of Random House Publishing Group.

“It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”

The collaboration will also extend in supporting both parties’ existing IPS, so expect to see some of THQ’s popular franchises make it on to paper.