Uncharted 3 UK marketing to be Sony’s biggest campaign

Sony has revealed the advertising efforts they’ll be running for Uncharted 3: Drake’s Deception in European will be the biggest campaign the publisher has ever done in the region.

SCE UK senior product manager Ian Vinten said:

Uncharted 3 is the cornerstone of the PlayStation 3 marketing activity this peak. We are heavily supporting the game as it highlights the kind of rich experiences that are only available on PlayStation.

He added:

This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million.

Uncharted 3 is due for a release on November 1st in North America and a day later in Europe.

Via MCV.